The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.

Whereas life separates meaning from emotion, art unites them. Story is an instrument by which you create such epiphanies at will, the phenomenon known as aesthetic emotion...Life on its own, without art to shape it, leaves you in confusion and chaos, but aesthetic emotion harmonizes what you know with what you feel to give you a heightened awareness and a sureness of your place in reality.

Classical design is a mirror of the human mind. It's how we see the world.

Secure writers don't sell first drafts. They patiently rewrite until the script is as director-ready, as actor-ready as possible. Unfinished work invites tampering, while polished, mature work seals its integrity.

Boredom is the inner conflict we suffer when we lose desire, when we lack a lacking.

Do research. Feed your talent. Research not only wins the war on cliche, it's the key to victory over fear and it's cousin, depression.