The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

Angry contradiction of the patriarch is not creativity; it's delinquency calling for attention. Difference for the sake of difference is as empty an achievement as slavishly following the commercial imperative.

Storytelling is the most powerful way to put ideas into the world today.

Good story' means something worth telling that the world wants to hear. Finding this is your lonely task...But the love of a good story, of terrific characters and a world driven by your passion, courage, and creative gifts is still not enough. Your goal must be a good story well told.

If you can't play all the instruments in the orchestra of story, no matter what music may be in your imagination, you're condemned to hum the same old tune.

The principle of Creative Limitations calls for freedom within a circle of obstacles and restricted boundaries. Talent is like a muscle: without something to push against, it atrophies. So we deliberately put obstacles in our path - barriers that will inspire us. We disciple ourselves as to what to do, while we're boundless as to how to do it.

Of all the reasons for wanting to write, the only one that nurtures us through time is love of the work itself.