When you do enough research, the story almost writes itself. Lines of development spring loose and you'll have choices galore.
Robert McKeeWrite every day, line by line, page by page, hour by hour. Do this despite fear. For above all else, beyond imagination and skill, what the world asks of you is courage, courage to risk rejection, ridicule and failure. As you follow the quest for stories told with meaning and beauty, study thoughtfully but write boldly. Then, like the hero of the fable, your dance will dazzle the world.
Robert McKeeDo research. Feed your talent. Research not only wins the war on cliche, it's the key to victory over fear and it's cousin, depression.
Robert McKeeStory is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves
Robert McKee