The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Never sleep with anybody who has more problems than you do.
Storytelling is the most powerful way to put ideas into the world today.
Politics is the name we give to the orchestration of power in any society.
Stories build cultures by answering the big questions.
Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.