When we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller.
Robert McKeeDeus ex machina not only erases all meaning and emotion, it's an insult to the audience. Each of us knows we must choose and act, for better or worse, to determine the meaning of our lives...Deus ex machina is an insult because it is a lie.
Robert McKeeOf the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKeeWhen you do enough research, the story almost writes itself. Lines of development spring loose and you'll have choices galore.
Robert McKeeWhen talented people write badly, it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove of they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.
Robert McKee