The Law of Diminishing Returns is true of everything in life, except sex, which seems endlessly repeatable with effect.

When you do enough research, the story almost writes itself. Lines of development spring loose and you'll have choices galore.

Writing is a marathon, not a sprint.

We often put off doing something for as long as possible, then as we finally make the decision and step into the action, we're surprised by its relative ease. We're left to wonder why we dreaded it until we realize that most of life's actions are within our reach, but decisions take willpower.

Of all the reasons for wanting to write, the only one that nurtures us through time is love of the work itself.

Storytelling is the most powerful way to put ideas into the world today.

Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves