Story isn't a flight from reality but a vehicle that carries us on our search for reality.
Robert McKeeThe Law of Diminishing Returns is true of everything in life, except sex, which seems endlessly repeatable with effect.
Robert McKeeOf the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKee