No matter our talent, we all know in the midnight of our souls that 90 percent of what we do is less than our best.
Robert McKeeOf the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKee