Don't be didactic - don't write about poverty. Write about poor people. When you dramatize their lives and let life and characters be your inspiration, you will express the 'idea' dynamically and without preaching.
Robert McKeeWe often put off doing something for as long as possible, then as we finally make the decision and step into the action, we're surprised by its relative ease. We're left to wonder why we dreaded it until we realize that most of life's actions are within our reach, but decisions take willpower.
Robert McKeeGod help you if you use voice-over in your work, my friends. God help you. That's flaccid, sloppy writing. Any idiot can write a voice-over narration to explain the thoughts of a character.
Robert McKeeOf the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKeeThe principle of Creative Limitations calls for freedom within a circle of obstacles and restricted boundaries. Talent is like a muscle: without something to push against, it atrophies. So we deliberately put obstacles in our path - barriers that will inspire us. We disciple ourselves as to what to do, while we're boundless as to how to do it.
Robert McKeeStory is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves
Robert McKee