Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves

Writing is a marathon, not a sprint.

Oh, by the way, I tend to use a lot of profanities. I do that for a reason: I like it.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

The material of literary talent is words; the material of story talent is life itself.

Ninety percent of what we create is not our best work.

Storytelling is the most powerful way to put ideas into the world today.