Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves
Robert McKeeOf all the reasons for wanting to write, the only one that nurtures us through time is love of the work itself.
Robert McKeeNo matter our talent, we all know in the midnight of our souls that 90 percent of what we do is less than our best.
Robert McKee