Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves
Robert McKeeIn life two negatives don't make a positive. Double negatives turn positive only in math and formal logic. In life things just get worse and worse and worse.
Robert McKeeDo research. Feed your talent. Research not only wins the war on cliche, it's the key to victory over fear and it's cousin, depression.
Robert McKeeLife is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping you find your meaning in life.
Robert McKee