When we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller.
Robert McKeeStories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.
Robert McKeeOf the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.
Robert McKee