Talent without craft is like fuel without an engine, it burns wildly but accomplishes nothing.
Robert McKeeGiven the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.
Robert McKeeThe students realize that it's their life I'm talking about: it's out of balance, they're struggling to put it into balance. How are they going to do it?
Robert McKeeWhen we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller.
Robert McKeeAristotle said time is a measure of change, and this movie is about changing in time, through time, while remaining the same person. That's a philosophical paradox and a moral dilemma. But 'Casablanca' says it's possible. You can have both. That's what it means. And that's my wish for you: that you would have both.
Robert McKee