Anxious, inexperienced writers obey rules. Rebellious, unschooled writers break rules. Artists master the form.
Robert McKeeStory is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves
Robert McKee