When you do enough research, the story almost writes itself. Lines of development spring loose and you'll have choices galore.

Ninety percent of what we create is not our best work.

Influence is just persuasion in slow motion.

Stories build cultures by answering the big questions.

Stories are how we remember; we tend to forget lists and bullet points.

Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.

We rarely know where we are going; writing is a discovery.