Anxious, inexperienced writers obey rules. Rebellious, unschooled writers break rules. Artists master the form.

Do research. Feed your talent. Research not only wins the war on cliche, it's the key to victory over fear and it's cousin, depression.

Of the total creative effort represented in a finished work, 75 percent or more of a writer's labor goes into designing the story designing story tests the maturity and insight of the writer, his knowledge of society, nature, and the human heart. Story demands both vivid imagination and powerful analytic thought.

Stories build cultures by answering the big questions.

In a world of lies and liars, an honest work of art is always an act of social responsibility.

Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves

We realize we can't go around saying and doing what we're actually thinking and feeling. If we all did that, life would be a lunatic asylum. Indeed, that's how you know you're talking to a lunatic. Lunatics are those poor souls who have lost their inner communication and so they allow themselves to say and do exactly what they are thinking and feeling and that's why they're mad.