Anxious, inexperienced writers obey rules. Rebellious, unschooled writers break rules. Artists master the form.

God help you if you use voice-over in your work, my friends. God help you. That's flaccid, sloppy writing. Any idiot can write a voice-over narration to explain the thoughts of a character.

The Law of Diminishing Returns is true of everything in life, except sex, which seems endlessly repeatable with effect.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

Oh, by the way, I tend to use a lot of profanities. I do that for a reason: I like it.

Story isn't a flight from reality but a vehicle that carries us on our search for reality.

Whereas life separates meaning from emotion, art unites them. Story is an instrument by which you create such epiphanies at will, the phenomenon known as aesthetic emotion...Life on its own, without art to shape it, leaves you in confusion and chaos, but aesthetic emotion harmonizes what you know with what you feel to give you a heightened awareness and a sureness of your place in reality.