When we want mood experiences, we go to concerts or museums. When we want meaningful emotional experience, we go to the storyteller.

Angry contradiction of the patriarch is not creativity; it's delinquency calling for attention. Difference for the sake of difference is as empty an achievement as slavishly following the commercial imperative.

Never sleep with anybody who has more problems than you do.

Talent without craft is like fuel without an engine, it burns wildly but accomplishes nothing.

Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves

The dirty secret of art is you don't have to show people your bad writing. That's what we have the delete key for.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.