Given that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.
Robert ReichDisney is no longer just Mickey Mouse; Disney is family entertainment. And we're seeing more and more brands change into something that is far greater and broader than individual products and services.
Robert ReichGlobalization and free trade do spur economic growth, and they lead to lower prices on many goods.
Robert ReichIf you give up on politics, you're giving up on democracy. And if you give up on democracy, you're basically saying to the moneyed interests, the powerful people and institutions of society, take it all. That's a self-fulfilling prophecy. Then we give up. Then we are 100 percent plutocracy.
Robert ReichIt's very hard to establish an economy of trustworthiness. The key is continuing to innovate and to keep your customers through innovation, because the customers can leave. But once you are a dominant player that continues to innovate and provide a good deal, customers will stay with you.
Robert Reich