To be a skilled politician, you have to be genuine. To really make it work, you have to love people. You have to love the contact, you have to love the energy, you've gotta love inspiring people and getting their adulation in return. You can't separate what's genuine from what is necessary.
Robert ReichNow, inventiveness and empathy, those qualities, if they're together in the same person, you've got an entrepreneurial genius. But they do tend to be slightly separate.
Robert ReichGiven that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.
Robert Reich