We trust things more when they look like they were done for the love of it rather than the sheer commercial value of it.
Robert ScobleHere in a nutshell is why Google continues to get hyped by everyone including me (notice who I work for). Google surprises [sic] you. Delights you. Gives you what you want (not always, but more often than the other engines).
Robert ScobleBut there's a bigger trend I'm seeing: people who used to enjoy blogging their lives are now moving to Twitter.
Robert Scoble