Here in a nutshell is why Google continues to get hyped by everyone including me (notice who I work for). Google surprises [sic] you. Delights you. Gives you what you want (not always, but more often than the other engines).
Robert ScobleChange is inevitable, and the disruption it causes often brings both inconvenience and opportunity.
Robert ScobleMake a list of competitors who will be disrupted by you. You do have competitors, right? You are better, right? If not, why are you going to Disrupt? Post a blog post about them and what makes you different.
Robert Scoble