Make a list of competitors who will be disrupted by you. You do have competitors, right? You are better, right? If not, why are you going to Disrupt? Post a blog post about them and what makes you different.
Robert ScobleHere in a nutshell is why Google continues to get hyped by everyone including me (notice who I work for). Google surprises [sic] you. Delights you. Gives you what you want (not always, but more often than the other engines).
Robert Scoble