We trust things more when they look like they were done for the love of it rather than the sheer commercial value of it.
Robert ScobleMake a list of competitors who will be disrupted by you. You do have competitors, right? You are better, right? If not, why are you going to Disrupt? Post a blog post about them and what makes you different.
Robert ScobleA great product will survive all abuse. Google Glass is a great product. How do I know? Every person I put it on (I did it dozens of times at 500 Startups yesterday) smiles. No other product has done that since the iPod.
Robert Scoble