Make a list of competitors who will be disrupted by you. You do have competitors, right? You are better, right? If not, why are you going to Disrupt? Post a blog post about them and what makes you different.
Robert ScobleA curator is an information chemist. He or she mixes atoms together in a way to build an info-molecule. Then adds value to that molecule
Robert ScobleWe trust things more when they look like they were done for the love of it rather than the sheer commercial value of it.
Robert Scoble