The problem in our society is the ego psychology and conventional wisdom about "look out for #1." That conventional wisdom thinks that "love your enemy" is to some a principle no one can ever live by.

In the practice of exchanging self & other, paradoxes abound.

Imagine a culture in which everything is geared toward helping all individuals become the best human beings they can be; in which individuals are driven to devoting their lives to becoming enlightened by the natural flood of compassion for others that arises from their wisdom.

First of all, "no self" doesn't mean there is no self, haha. So the "no problem" is jumped at a little too fast I'm afraid. Especially in American culture where people tend to be materialistic philosophically. I don't mean running to the mall, but philosophically, you see?

Actually there's a very bad trend in some cults about how Guru's are supposed to be mean to their students, and there are some who revel in this and are abusive.

Those caught in the cycle of self-concern suffer helplessly, while the compassionate are more free and, implicitly, more happy.

A possession can't make you happy.