Very rarely are you going to see the large shareholder or CEO of a corporation march into a newsroom and say, "Cover this story, don't cover that." It's a much more subtle process. The professional code adapts, but what we try to see, is how commercial and corporate pressure shape both the professional code and the sorts of things that are considered legitimate journalism and illegitimate journalism.

The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.

And understand that scarce spectrum is used today for example for cell phone operators, they have to pay for the airwaves they use, for their services.

Maybe if you and ten of your friends could pool your savings and borrow some money and actually buy some obscure station in Sonoma, and then take some chances and have some fun.

Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.

So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.

The number one lobby that opposes campaign finance reform in the United States is the National Association of Broadcasters.