Very rarely are you going to see the large shareholder or CEO of a corporation march into a newsroom and say, "Cover this story, don't cover that." It's a much more subtle process. The professional code adapts, but what we try to see, is how commercial and corporate pressure shape both the professional code and the sorts of things that are considered legitimate journalism and illegitimate journalism.
Robert Waterman McChesneyBut the ultimate goal is to get rid of the media capitalists in the phone and cable companies and to divest them from control.
Robert Waterman McChesneySo that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.
Robert Waterman McChesneyIf the Internet is worth its salt, it has to help arrest the forces that promote inequality, monopoly, hypercommercialism, corruption, depoliticization and stagnation.
Robert Waterman McChesneyBasically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.
Robert Waterman McChesney