So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country.
Robert Waterman McChesneyA big part of my book deals with the caliber of journalism. Our journalism in general is deplorable, and on elections in particular it's very ineffectual. There are a lot of problems, a lot of them having to do with to problems within the professional code of journalism, which defines its role as the regurgitation of what people in power say. Another big problem is that we allow people with money to basically buy what's talked about in campaigns through running TV ads.
Robert Waterman McChesneyAdvertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.
Robert Waterman McChesneyThe cost of congressional and presidential campaigns has been leaping every two or four years. I think this year it will be 60 percent more than 1996; well over twice as much as in 1992 in the presidential and congressional races.
Robert Waterman McChesneyVery rarely are you going to see the large shareholder or CEO of a corporation march into a newsroom and say, "Cover this story, don't cover that." It's a much more subtle process. The professional code adapts, but what we try to see, is how commercial and corporate pressure shape both the professional code and the sorts of things that are considered legitimate journalism and illegitimate journalism.
Robert Waterman McChesney