Very rarely are you going to see the large shareholder or CEO of a corporation march into a newsroom and say, "Cover this story, don't cover that." It's a much more subtle process. The professional code adapts, but what we try to see, is how commercial and corporate pressure shape both the professional code and the sorts of things that are considered legitimate journalism and illegitimate journalism.
Robert Waterman McChesneyBasically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you.
Robert Waterman McChesneyIf you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.
Robert Waterman McChesneyBut having said that, there's also a sea change in attitude towards media.
Robert Waterman McChesney