The way I figured it, keeping quiet was safe. Words could betray you if you choose the wrong ones, or mean less if you used too many.

The music industry is such a huge machine. There are still a lot of good people in it, but the character of the industry and the culture of the industry is very fast.

I'm maybe not so anxious to be a successful pop artist. Of course I want people to like my music, but I know what the price of success can be, too. Basically, I'm happy as long as I can keep my freedom, so I'm so happy with the way things are at the moment. I get to be hands-on with details in every aspect of what I'm doing, but I also get to perform for a big audience.

It was about being able to dance like Cassidy did, as though no one was watching, as though the moment was infinite enough without needing to document its existence.

History is filled with fictional people.

Technology has a lot to do with how the world is developing at the moment because there are very raw and pure and primal emotions that people are communicating to each other over the Internet.

My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.