The marketing is just as important as the music, almost.

Having access to mobile phones and being able to document your own life brings people together.

People say, "I can't take you seriously because you're so young." But I think when you're young, what you feel is more pure.

Maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise.

Having access to mobile phones and being able to document your own life brings people together. Technology has a lot to do with how the world is developing at the moment because there are very raw and pure and primal emotions that people are communicating to each other over the Internet. It's like our new feathers, our new face paint. We're still trying to find love and friendship and cool music, but now it's over the Internet.

Activists are cultural artists. They envision a world that does not yet exist, and then take action to create that world.'

It was about being able to dance like Cassidy did, as though no one was watching, as though the moment was infinite enough without needing to document its existence.