The marketing is just as important as the music, almost.

When I'm in the studio, I become a total nerd.

I'm maybe not so anxious to be a successful pop artist. Of course I want people to like my music, but I know what the price of success can be, too. Basically, I'm happy as long as I can keep my freedom, so I'm so happy with the way things are at the moment. I get to be hands-on with details in every aspect of what I'm doing, but I also get to perform for a big audience.

History is filled with fictional people.

I always felt like I could combine good pop songs that are easy for people to like with a real person and a real mind and integrity.

And I realized that there's a big difference between deciding to leave and knowing where to go.

Having access to mobile phones and being able to document your own life brings people together.