It was about being able to dance like Cassidy did, as though no one was watching, as though the moment was infinite enough without needing to document its existence.

I'm maybe not so anxious to be a successful pop artist. Of course I want people to like my music, but I know what the price of success can be, too. Basically, I'm happy as long as I can keep my freedom, so I'm so happy with the way things are at the moment. I get to be hands-on with details in every aspect of what I'm doing, but I also get to perform for a big audience.

Having access to mobile phones and being able to document your own life brings people together.

The marketing is just as important as the music, almost.

Commercial music is music that a lot of people connect to at the same time, but that doesn't mean it has to be something shallow or without personality.

You have to invest something [in your work]. If you don't risk something that really matters to you - like your integrity, or your pride, or your time, or your security, or your reputation - if you don't risk yourself, you can hear it right away.

Even if I'm sad, dancing is a way to let stuff out.