I'm maybe not so anxious to be a successful pop artist. Of course I want people to like my music, but I know what the price of success can be, too. Basically, I'm happy as long as I can keep my freedom, so I'm so happy with the way things are at the moment. I get to be hands-on with details in every aspect of what I'm doing, but I also get to perform for a big audience.

Having access to mobile phones and being able to document your own life brings people together.

My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.

Having access to mobile phones and being able to document your own life brings people together. Technology has a lot to do with how the world is developing at the moment because there are very raw and pure and primal emotions that people are communicating to each other over the Internet. It's like our new feathers, our new face paint. We're still trying to find love and friendship and cool music, but now it's over the Internet.

All the big pop acts that I've been into over the years - whether it's ABBA or Prince - managed to combine amazing melodies and honest human emotion. But coming out of the super-super-commerical pop industry in the 90s, maybe people forgot about the fact that pop music can do both of those things.

Activists are cultural artists. They envision a world that does not yet exist, and then take action to create that world.'

You apply the skills you use to produce your own book to make an anthology. Shaping. Rhythm.