You apply the skills you use to produce your own book to make an anthology. Shaping. Rhythm.

The marketing is just as important as the music, almost.

Technology has a lot to do with how the world is developing at the moment because there are very raw and pure and primal emotions that people are communicating to each other over the Internet.

All the big pop acts that I've been into over the years - whether it's ABBA or Prince - managed to combine amazing melodies and honest human emotion. But coming out of the super-super-commerical pop industry in the 90s, maybe people forgot about the fact that pop music can do both of those things.

Activists are cultural artists. They envision a world that does not yet exist, and then take action to create that world.'

The music industry is such a huge machine. There are still a lot of good people in it, but the character of the industry and the culture of the industry is very fast.

Maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise.