They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.

Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.

The candidates that can’t face Fox, can’t face al Qaeda.

There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it; it's not worth it.

If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.

You've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.

If you have a choice between qualifications and personal qualities when it comes to hiring people, go with personal qualities. You can teach them the job.