The candidates that can’t face Fox, can’t face al Qaeda.

They [candidates] say, "I don't want to say anything controversial." And so nobody covers them. Then they blame the journalists, saying "Why don't they write down what I said?" In congressional races, 90 percent of the time the answer is, "Because you are boring and you don't have anything that makes me interested in listening to you. Why the heck should somebody write it down? There's nothing here worth hearing."

If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.

Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.

Does Rupert like me? I think so, but it doesn't matter. When I go up to the magic room in the sky every three months, if my numbers are right, I get to live. If not, I'm killed. Our relationship isn't about love-it's about arithmetic. Survival means hitting your numbers. I've met or exceeded mine in 56 straight quarters. The reason is: I treat Rupert's money like it is mine.

Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.

I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.