I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.

I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.

You've got to find a difierent approach. You've got to create some interest in your language, in the words and pictures you create. If a candidate can't give a 10-minute speech and have reporters reaching for their pens in the first 90 seconds, he probably shouldn't be running.

In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

There's something about the American people: They have such an innate sense of fairness that the red light goes on and the bells go off the second you approach that line. Any kind of personal attack is verboten. You shouldn't do it; it's not worth it.

I would advise people occasionally to take the media on, but only when you know it's a manufactured product and not a news interview.

Television and I grew up together.