They [candidates] say, "I don't want to say anything controversial." And so nobody covers them. Then they blame the journalists, saying "Why don't they write down what I said?" In congressional races, 90 percent of the time the answer is, "Because you are boring and you don't have anything that makes me interested in listening to you. Why the heck should somebody write it down? There's nothing here worth hearing."
Roger AilesYou can't sell a book in America if you don't dump on Bush. That's the cheapest shot in the world. You cannot get an advance, and you can't sell a book because the publishers are all people who hate Bush and hate Republicans.
Roger AilesYou cover the bad news about America. You do. But you don't get up in the morning hating your country. And so, until somebody shows me lines at the border trying to get out, I think there's some good news.
Roger AilesIf you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.
Roger Ailes