You cover the bad news about America. You do. But you don't get up in the morning hating your country. And so, until somebody shows me lines at the border trying to get out, I think there's some good news.

If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.

It is a tremendous sacrifice to run for political office in America today.

I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.

The candidates that can’t face Fox, can’t face al Qaeda.

As long asthe audience or the public perceives you to be sincere in your approach and not petty, they will think it's fair and they will wait for the other person's response. But if they sense it's petty or the slightest bit unfair, they'll turn on you right away.