Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.
Roger AilesAn enormous problem with paid media, especially at the congressional level, is it all starts to look alike.
Roger AilesEverybody fears the unknown. But I have a strong feeling there's something bigger than us. I don't think all this exists because some rocks happened to collide. I'm at peace. When it comes, I'll be fine, calm. I'll miss life, though. Especially my family.
Roger AilesYou've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.
Roger Ailes