And what it depends on, of course, is whether the story itself is worth the ethical compromise it requires and whether the competition is onto the story.
Roger MuddJournalists, who are skeptical to begin with, simply do not like to be lied to or made fools of.
Roger MuddFor decades, the journalistic norm had been that the private lives of public officials remained private unless that life impinged on public performance.
Roger MuddNo matter what name we give it or how we judge it, a candidate's character is central to political reporting because it is central to a citizen's decision in voting.
Roger MuddThe written tone and the spoken tone change and the reporters' disbelief in the veracity of the government spreads to the readers and the viewers.
Roger MuddMost journalists now believe that a person's privacy zone gets smaller and smaller as the person becomes more and more powerful.
Roger MuddThe relationship between press and politician - protected by the Constitution and designed to be happily adversarial - becomes sour, raw and confrontational.
Roger MuddIn exchange for power, influence, command and a place in history, a president gives up the bulk of his privacy.
Roger MuddAs electronic journalism came to be evaluated for its cost effectiveness, the network world began breaking up.
Roger MuddGiven what the media have put the country through this past decade, it must come as a surprise to most Americans that the press has a code of ethics.
Roger Mudd