My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty.
Roksanda IlincicI think the main thing over time is that you gain confidence and are able to tell your story better and stronger.
Roksanda IlincicFashion, art, and architecture are all so tightly connected; I think the way to approach referencing these art works is by capturing the essence.
Roksanda Ilincic