My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty.
Roksanda IlincicI've always wanted my offering to have broad appeal and work for a diverse range of women with different lifestyles.
Roksanda IlincicI am constantly looking to push boundaries with materials, bring in new weights, and work in fabrics unexpectedly.
Roksanda Ilincic