I've always wanted my offering to have broad appeal and work for a diverse range of women with different lifestyles.
Roksanda IlincicI am not very good at reflecting. I am a complete perfectionist and always thinking to the next thing!
Roksanda IlincicI think the main thing over time is that you gain confidence and are able to tell your story better and stronger.
Roksanda IlincicMy roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty.
Roksanda Ilincic