I think the main thing over time is that you gain confidence and are able to tell your story better and stronger.

I've always wanted my offering to have broad appeal and work for a diverse range of women with different lifestyles.

I am not very good at reflecting. I am a complete perfectionist and always thinking to the next thing!

I think the main thing over time is that you gain confidence and are able to tell your story better and stronger.

My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty.

I am constantly looking to push boundaries with materials, bring in new weights, and work in fabrics unexpectedly.

My label is largely about fabrics; print is definitely not my point of difference!