I am constantly looking to push boundaries with materials, bring in new weights, and work in fabrics unexpectedly.

My label is largely about fabrics; print is definitely not my point of difference!

I've always wanted my offering to have broad appeal and work for a diverse range of women with different lifestyles.

I am not very good at reflecting. I am a complete perfectionist and always thinking to the next thing!

I do think there is a completely different notion to glamour today. I think modern glamour is more effortless, easy, and real. Moreover, I think it's about constantly challenging classical ideas by bringing in unexpected and different elements; for example a long, elegant evening skirt paired with a simple t-shirt on the red carpet. I think this approach is the future.

The definite link between all the women who wear my designs is that they are strong, independent, and with their own opinions.

My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty.