My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty.

I am not very good at reflecting. I am a complete perfectionist and always thinking to the next thing!

I've always wanted my offering to have broad appeal and work for a diverse range of women with different lifestyles.

I am constantly looking to push boundaries with materials, bring in new weights, and work in fabrics unexpectedly.

My label is largely about fabrics; print is definitely not my point of difference!

The definite link between all the women who wear my designs is that they are strong, independent, and with their own opinions.

Fashion, art, and architecture are all so tightly connected; I think the way to approach referencing these art works is by capturing the essence.