A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.

Leaders must wake people out of inertia. They must get people excited about something they've never seen before, something that does not yet exist.

Passion for a goal doesn't guarantee success, but without it, you can't even begin.

I was determined to achieve the total freedom that our history lessons taught us we were entitled to, no matter what the sacrifice.

A great thinker once described innovative thinkers this way: "Some men see things as they are and say, 'Why?' I dream of things that never were and say, 'Why not?'" Innovative thinkers are constantly asking questions such as these. How can we improve recruiting, hiring and training. How can be add greater value to our products and services by making them even better? How can we do more to nourish the personal as well as professional development of our people? What more can we do as a good citizen where we do business?

Leaders is the new organisation do not lack motivational tools, but the tools are different from those of traditional corporate bureaucrats. The new rewards are based not on status but on contribution, and they consist not of regular promotion and automatic pay rises, but of excitement about the mission and a share of the glory of success.

Innovative organizations provide the freedom to act which arouses the desire to act.