I was born rich. Not in tangible things... but rich in the parents I had.

The American dream. Those three short, simple words encompass the hopes and aspirations of all the peoples on earth. The words are not only short and simple. They are also fragile.

The first EDSer to see a snake kills it. At GM, first thing you do is organize a committee on snakes. Then you bring in a consultant who knows a lot about snakes. Third thing you do is talk about it for a year.

Action is greater than writing. A good man is a nobler object of contemplation than a great author. There are but two things worth living for: to do what is worthy of being written; and to write what is worthy of being read.

[In Moscow] we got through to [Soviet leaders] Brezhnev and Kosygin on the telephone. I think it was because nobody had ever tried to call them at home before.

Anybody can cut prices, but it takes brains to produce a better article.

When building a team, I always search first for people who love to win. If I can't find any of those, I look for people who hate to lose.