It's highly psychological, and very beautiful, and overwhelming, and real, and trippy!

Of all the consumer products, chewing gum is perhaps the most ridiculous: it literally has no nourishment – you just chew it to give yourself something to do with your stupid idiot Western mouth. Half the world is starving, and the other’s going, ‘I don’t actually need any nutrition, but it would be good to masticate, just to keep my mind off things.

Don't listen to me. I'm a maniac, but the voice in your head, ask it "Is it right to kill 200 million animals simply for fun?". What did it say? Right. There you go.

What should happen is a little voice in your head, like Jimmy Cricket in Pinocchio, will go 'But Russell, that bird, that's a creature like you, if you kill it it'll be all sad' and you go 'F***, alright. I won't kill it then.'

I'm not better than you; I'm just different than you in a way that's better.

Right, we've got these institutions of media, these financial institutions, we have the means of distribution, we have the means of production, we have all these markets and maxims in place. How do we alter the consciousness, the fundamental unifying field? How do we influence change on that level to all of the world?

If people associate you with the idea of loads of money, they in turn will give some of that money to you.