It was crushingly disappointing as a fan of The Simpsons to discover that it's just you in a room speaking into a microphone. I thought I was going to become friends with Homer Simpson, but unfortunately none of them are real.

By puberty I learned that nothing worth having could be easily attained and to succeed one must be single minded.

Perhaps if we could popularise through the techniques of branding and consumerism, a different idea, a different narrative, perhaps the world can change. After all it changes constantly and incessantly, it's just the perceptions that we have are governed by people with self-interest and are not inalignment with the health and safety of us as individuals or as a planet.

Imagining the overthrow of the current political system is the only way I can be enthused about politics.

As a producer, you've got to be involved in helping out with solving problems.

I'm buying things for people I don't even know. I'm like Willy Wonka, but more manipulative. Imagine if Willy Wonka had a devious goal.

The only systems we can afford to employ are those that rationally serve the planet first, then all humanity. Not out of some woolly, bullshit tree-hugging piffle but because we live on it, currently without alternatives.