Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism and ethical behavior." They often formulate necessities as objectives; for example, "to achieve sufficient profit." This is like a person saying his mission is to breathe sufficiently.
Russell L. AckoffSo much time is currently spent in worrying about the future that the present is allowed to go to hell.
Russell L. AckoffCommon sense โฆ has the very curious property of being more correct retrospectively than prospectively. It seems to me that one of the principal criteria to be applied to successful science is that its results are almost always obvious retrospectively; unfortunately, they seldom are prospectively. Common sense provides a kind of ultimate validation after science has completed its work; it seldom anticipates what science is going to discover.
Russell L. AckoffUnless people can express themselves well in ordinary English, they don't know what they are talking about.
Russell L. AckoffNothing is harder to topple than a fact that supports a deeply held prejudice denied by its holder.
Russell L. Ackoff