Typically, when you ask a financial adviser sitting with a couple: Do you treat the man and woman differently? They say, "No!"

The truth is, if you are a woman saving 10% of your income for retirement, and you put it in the bank account, your chances of retiring well - living on 90% of your pre-retirement income for your full life - is 0%.

I'm really putting my life towards helping women to invest, and there's a circular reference here because if women can invest and give themselves the opportunity to earn higher returns, they can start those businesses. They can go to work with a little more confidence to ask for that promotion, to ask for the new assignment, etc.

When you speak to a man or a woman about money, they will use water visualizations. For men, it typically is a river. Money comes in; money goes out. The level rises; the level sinks. For women, when you talk about money, to her... it's a pond. It's a set amount. She husbands it, and it typically goes in one direction... which is down.

Fundraisers treat men completely differently than women. As a matter of fact, many of them have the default on their direct mail set up to read "Mister," and it really rankles a lot of women.

I prefer the word "engagement." Instead of empowerment, it's enabling women to engage in business.

Facts are that the financial advisers on Wall Street today or anywhere depending on which firm, what point in time - 85 to 88 percent male, and that is part of why investing for women they tell us feels unapproachable because they don't see people who look like them.