Mediocre founders spend a lot of time talking about grand plans, but they never quite make a decision.

I really believe that the single hardest thing in business is building a company that does repeatable innovation... and just has this ongoing culture of excellence as it grows.

Keep salaries low and equity high. Keep the organization as flat as you can.

You should be giving out a lot of equity to your employees.

As long as you keep doing the right thing and have the best product, you can beat the bigger company.

The other piece besides focus for execution is intensity. Startups only work at a fairly intense level.

You want to think about what is the path for my first 10 or 15 employees going to be as the company grows.