Every company has a rocky beginning.
You can win with the best product, the best price, or the best experience.
Why now, why is this the perfect time for this particular idea, and to start this particular company?
If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.
Employees will only add more value over time.
To get the very best people- they have a lot of great options, and so it can easily take a year to recruit someone.