So it's worth some real up front time to think through the long term value and the defensibility of the business.
You can't be focussed without really great communication
As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.
Obsess about the quality of the product.
You have to be intense. This only comes from the CEO, this only comes from the founders.
... but actually it sucks to have a lot of employees, and you should be proud of how few employees you have.