Great execution towards a terrible idea will get you nowhere.
In general, it's best if you're building something that you yourself need.
Most founders have not managed people before, and they certainly haven't managed managers.
If you want something in a deal, just ask for it.
Press releases are easier to write than code, and that is still easier than making a great product.
I believe in fighting with investors to reduce the amount of equity they get and then being as generous as you possibly can with employees.