So it's worth some real up front time to think through the long term value and the defensibility of the business.

Remember that the idea will expand, and become more ambitious as you go.

We talk to a team they've gotten new things done, that's the best predictor we have that a company will be successful.

If you can just learn to think about the market first, you will have a big leg up on most people starting startups.

Even though plans themselves are worthless, the exercise of planning is very valuable and totally missing in most startups today.

If it works out, you're going to be working on this for 10 years.

You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.