So it's worth some real up front time to think through the long term value and the defensibility of the business.

If you don't need it yourself, and you're building something that someone else needs, realize you're at a big disadvantage.

The way you get deals done and the way you get good terms, is to have a competitive situation.

Most good founders that I know at any given time have a set of small overarching goals for the company that everybody in the company knows.

It's really easy to get PR with no results & it actually feels like you're really actually cool, but in a year you'll still have nothing.

So you should always stay on top of people's vesting schedules.

Before 20 or 25 employees, most companies are structured with everyone reporting to the founder. It's totally flat.