So it's worth some real up front time to think through the long term value and the defensibility of the business.

You don't need to make the structure complicated, in fact you shouldn't. All you need is for every employee to know who their manager is.

It's become popular in recent years to say that the idea doesn't matter.

It takes years and years, usually a decade, to create a great startup.

If it takes more than a sentence to explain what you are doing, it's almost always a sign that what you are doing is too complicated.

I myself used to believe ideas didn't matter that much, but I'm very sure that's wrong now.

... you can think about that for everyone you hire: will I bet the future of this company on this single hire? And that's a tough bar.