Press releases are easier to write than code, and that is still easier than making a great product.

The second part of how to hire: try not to.

Developing a personal connection with anyone you're trying to do a big deal with is really important.

No matter what you choose, build stuff and be around smart people.

Startups are not the best choice for work-life balance, and that's sort of just the sad reality.

The role of the board is advice and consent. If the CEO does not lay out a clear strategy and tries to get the board to set one, it will usually end in disaster.

In general though, if you look at the track record of pivots, they don't become big companies.