Press releases are easier to write than code, and that is still easier than making a great product.

There are exceptions of course, but most companies start with a great idea - not a pivot.

You need to have a culture where people have very high quality standards in everything the company does, but still move quickly.

Long term thinking is so rare anywhere, but especially in startups. This is a huge advantage if you do it.

Employees will only add more value over time.

Every thing at a startup gets modeled after the founders. Whatever the founders do becomes the culture.

You only get points when you make something the market wants. So if you work really hard on the wrong things, no one will care.