As you grow, it feels hopelessly corporate but it really is worth putting in place these compensation bands.

The company just needs to see you as like this maniacal execution machine.

If someone is choosing between joining McKinsey or your startup it's very unlikely they're going to work out at the startup.

In general though, if you look at the track record of pivots, they don't become big companies.

For early employees you want people that have somewhat of a risk-taking attitude.

You should always know how you're doing against your metrics. You should always have a weekly review meeting every week.

A small communication breakdown is enough for everyone to be working on slightly different things. And then you loose focus.