Founders need to figure out what the message of the company is going to be.
To get the very best people- they have a lot of great options, and so it can easily take a year to recruit someone.
There are exceptions of course, but most companies start with a great ideaโ-โnot a pivot.
Losing focus is another way that founders get off track.
... you want to be proud of how much you can get done with a small numbers of employees.
The second part of how to hire: try not to.