Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.
Samuel JohnsonSpring is the season of gaiety, and winter of terror; in spring the heart of tranquility dances to the melody of the groves, and the eye of benevolence sparkles at the sight of happiness and plenty: in winter, compassion melts at universal calamity, and the tear of softness starts at the wailing of hunger and the cries of the creation in distress
Samuel Johnson